Nicole is an industry leader with robust expertise in pharmaceutical and consumer marketing. She brings more than 20 years of experience to The Point of Care Marketing Association and previously served as VP, Group Director of POC Investment at Havas Media Group, a global marketing and communications group. During her time at Havas, Divinagracia created and managed their Point of Care capability, which included the emerging telehealth marketplace. She also leveraged her integrated experience to create an end-to-end media management approach, while advancing accountability standards for their health clients. 

As the President of The Point of Care Marketing Association, Nicole is committed to educating agency partners and brands about the benefits and importance of connecting with patients, caregivers and HCPs in this channel. Nicole is currently implementing the association’s strategic plan, focusing on the POC channel’s continued growth, including the expansion of membership across industry stakeholders.

Jim serves as the Executive Director for the Coalition of Healthcare Communications (CHC), a subsidiary of the 4A’s, representing medical publishers, communications and advertising companies to promote the free exchange of accurate, credible, and scientifically sound healthcare information.

He previously served in senior management and advocacy positions with the American Medical Association and national specialty organizations, including radiology, pathology and physician assistants.

Jim has been awarded the FDA Commissioner’s Special Citation and the Vice President’s Hammer Award for coordinating a consensus approach on federal quality and coverage guidelines for mammography. His advocacy work has been recognized by the American Society of Association Executives (ASAE) with its   highest honor – The Summit Award – for advancing early detection and intervention for children with hearing loss.

While at the AMA, he helped to establish multi-specialty initiatives, such as the Relative-Value Update Committee (RUC) and quality measures development under the Physician Consortium for Performance Improvement (PCPI).

Jim received his graduate and undergraduate degrees from the University of Michigan. He enjoys playing golf and hiking with his dog, Harry.

Tom Shea is part of the senior management team at Doceree, working in the capacity of Chief Revenue Officer. He has over a decade of experience in digital marketing and advertising, focused specifically on the healthcare & pharmaceutical space.

 
Before joining Doceree in August 2021, Tom Shea served as VP-Sales at PulsePoint, where he was responsible for leading the core sales team’s revenue and go to market strategy.

 
During his illustrious career, he has had the experience of working with agencies, pharmaceutical brands, hospitals, and medical device companies looking to reach patients and HCPs with the help of digital media.

 
Tom Shea takes pride in being a specialist in ad tech and programmatic advertising. His eclectic experience supported by his impeccable decision-making skills, make him pivotal in driving Doceree’s success and evolution. Tom Shea is responsible for demand sales & revenue at Doceree in the United States.

 
Hailing from New York, Tom Shea lives in Breezy Point with his wife and three daughters.

Victoria’s focus is in ZS’s Consumer and Patient Marketing group, where she leads projects to leverage data to drive strategic decisions. She has a special focus in planning and measuring direct to consumer marketing.

With deep expertise in integrated marketing communications tracking and reporting, Victoria helps clients better understand the effects of their marketing programs, and she guides the design of optimized DTC solutions. She has 18+ years of pharmaceutical marketing analytics and strategy experience, and has led initiatives on in both pharma and managed care in launch planning, integrated digital strategy, multi channel strategy, peri LOE strategy and physician/consumer RM programs for a wide range of products. Victoria has extensive experience in cardiology, respiratory, CNS, oncology, neuroscience, women’s health, pain and anti-infectives therapeutic areas. She has led strategic planning for brands in the US, EU, Latin America and Asia.

Before joining ZS, Victoria led marketing strategy and analytics in consumer promotions for brands at AbbVie, Pfizer, Boehringer Ingelheim, Bristol Myers Squibb, Genentech, Merck, Amgen, Alcon, Novartis and Schering Plough.

Victoria holds an M.B.A. from Columbia Business School, a Group Benefits Associate certification from IFEBP, and a B.A. from the University of Iowa.

Damon Basch, Vice President of Strategic Partnerships at Veradigm, excels in the integration of healthcare marketing strategies within Electronic Health Record (EHR) systems. His role at Veradigm, a leader in integrated data systems and healthcare services, has been pivotal in enhancing the connection between healthcare providers and strategic partners through innovative EHR messaging and strategies.

Throughout his tenure, Damon has skillfully held various roles in strategic partnerships, each underscored by his dedication to refining clinical workflows, integrating life sciences digital health media, and harnessing real-world data for insightful decision-making. His deep expertise across EHR technology and provider workflows is critical to offering partners and clients unique insights into impactful healthcare provider engagement.

In collaborating with pharmaceutical companies and agency partners, Damon has been instrumental in developing and deploying cutting-edge marketing solutions, tailored to healthcare providers' needs and improving patient outcomes. At Veradigm, Damon plays a significant role in bridging healthcare technology with effective marketing approaches, guiding partners to achieve greater influence and impact at the point of care.

As Managing Partner at Syneractiv Joy helps marketing organizations extract greater value from their marketing activities by leveraging data driven marketing strategies. His prior roles included Chief Data and Analytics Officer at Initiative/Healix (IPG Mediabrands), Managing Partner for Data & Analytic Services at WPP/GroupM, Analytical Practice Leader at IRI, Portfolio Manager at WaMu Capital (now JP Morgan), Vice President for Products and Research at Citibank and Product Development at MMA (now IPSOS-MMA).

Joy has presented and published at numerous forums and publications including Advertising Research Foundation (ARF), Adtech, INFORMS and WARC. Joy’s research paper on Advertising Adstock is one of the industry’s most quoted on the topic of advertising dynamics.

Melissa Wagner joined Merck in 2021, initially supporting US Pharma and Rare Disease initiatives. Over time, she transitioned to a pivotal role, fully committed to advancing the Oncology Portfolio through comprehensive campaigns targeting Consumers, Physicians, and Payor. Prior to her tenure at Merck, Melissa spent a decade on the agency side, contributing her expertise at CMI and PHM. Her experience spanned a diverse range of clients and therapeutic areas, showcasing her versatility and depth of knowledge.  Fueled by a passion for strategic partnerships, Melissa is adept at pioneering innovative firsts for her pharmaceutical collaborators. Her journey in the industry has been a source of true joy, aligning seamlessly with Merck's noble purpose of saving and improving lives.

Residing in Langhorne, PA, Melissa finds balance in her personal life alongside her husband Ryan and cherished fur baby, Barley. She takes pleasure in leisurely walks with her dog, exploring new destinations through travel, and staying active with her Peloton. A devoted Philly sports fan, Melissa is currently feeling the ups and downs of the Eagles' season but remains enthusiastic about their future prospects.

 Eric Talbot is the Chief Strategy Officer at MedFuse, a healthcare data technology company supporting life sciences companies with their sales and marketing activities. In his role, Eric plays a pivotal part in developing cutting-edge solutions that harness real-world claims data to deliver actionable insights, improving commercial success.

Eric expertise is in healthcare commercial analytics with over twenty years of experience in evidence-based marketing from creative evaluation and assessing the impact and effectiveness of marketing campaigns. 

Jorge Daboub is Executive Vice President of Client Partnerships for TelevisaUnivision Communications, Inc., the leading media company serving Hispanic America, with expertise in marketing to the U.S. Hispanic consumer and healthcare. Daboub leads the healthcare-pharma category and his team of experts who consult with senior marketing and C-Suite executives to help them understand and harness the power of the U.S. Hispanic patient. His areas of expertise encompass brand building, strategic planning, consumer insights, marketing, patient storytelling, and advanced advertising solutions. 

Daboub has previously served as an Advisory Board Member of UCI’s Center for Global Leadership at the Paul Merage School of Business; USC’s Annenberg Norman Lear Center Hollywood, Health, and Society program; Board of Directors member of the Consumer Health Products Association; Advisory Board Member of the NCLR/CSULB Center for Latino Community Health Evaluation and Leadership Training; and also served on numerous organizations including the American Diabetes’ “Latino Diabetes Action Council” (LDAC); Merrill Lynch’s Hispanic Advisory Council;  Board of Directors of the Forsyth Health Foundation; and Board of Trustees of the Pan American Health and Education Foundation (PAHEF). In 2010, Daboub launched Univision’s health platform, Salud es Vida, in partnership with academic health centers,  non-profit organizations, and the Office of Minority Health/DHHS.

Jorge Daboub is Executive Vice President of Client Partnerships for TelevisaUnivision Communications, Inc., the leading media company serving Hispanic America, with expertise in marketing to the U.S. Hispanic consumer and healthcare. Daboub leads the healthcare-pharma category and his team of experts who consult with senior marketing and C-Suite executives to help them understand and harness the power of the U.S. Hispanic patient. His areas of expertise encompass brand building, strategic planning, consumer insights, marketing, patient storytelling, and advanced advertising solutions. 

Daboub has previously served as an Advisory Board Member of UCI’s Center for Global Leadership at the Paul Merage School of Business; USC’s Annenberg Norman Lear Center Hollywood, Health, and Society program; Board of Directors member of the Consumer Health Products Association; Advisory Board Member of the NCLR/CSULB Center for Latino Community Health Evaluation and Leadership Training; and also served on numerous organizations including the American Diabetes’ “Latino Diabetes Action Council” (LDAC); Merrill Lynch’s Hispanic Advisory Council;  Board of Directors of the Forsyth Health Foundation; and Board of Trustees of the Pan American Health and Education Foundation (PAHEF). In 2010, Daboub launched Univision’s health platform, Salud es Vida, in partnership with academic health centers,  non-profit organizations, and the Office of Minority Health/DHHS.

Maria Cipicchio is a visionary leader with a unique ability to see the full potential of a company’s suite of solutions. She helps to realize that potential through strategic branding, messaging, and marketing programs and initiatives. She takes abstract concepts and breaks them down into easy-to-grasp ideas and messages – which is a crucial skill in an industry filled with complex jargon and intricate concepts that can often become a communication barrier in serving its key stakeholders – healthcare providers (HCPs) and patients. Since joining OptimizeRx in 2019, Maria has been a key player in helping bring focus to the strategic ways the company’s technology platform capabilities provide meaningful solutions to life sciences, provider, and patient needs.

Her focus on creating value for healthcare stakeholders has been a guiding force in her marketing roles not only at OptimizeRx, but also at Clarivate (formerly DRG). Maria’s approach is to gain a 360-degree view of the company and the market in order to pinpoint and demonstrate value. This approach is crucial to her ability to lead cross-functional communication and collaboration across diverse teams and stakeholders. While at DRG she built a clear vision for the company’s brand and mission, how to bring it to life, and worked with stakeholders across various teams to make it a reality. At OptimizeRx her leadership has been pivotal to the growth and transformation the company has experienced over the past four years. She’s helped shape the company’s mission, vision, and all its capabilities, and helped position it as a technology leader in the industry.

Maria O’Mara brings more than 20 years of business development experience to her role at ConnectiveRx, whose mission is to take the pain out of the prescription process. As SVP of Business Development, Maria leads the team that works with pharmaceutical brands to design point of care (POC) messaging services, vital for increasing brand awareness and script lift. Since joining the company in 2016, she has been instrumental in building the company’s POC messaging business.

Before joining ConnectiveRx, Maria served as director of strategic partnerships for Everyday Health, a leading provider of digital health marketing and communications solutions. Previously, she held a number of business development roles, including senior director of business development at PDR (formerly LDM Group) and Catalina Health Resource, where she gained significant experience in the POC space, building custom solutions for her clients.

Wes van den Heuvel brings over twenty years of marketing experience, with the last 17 of them at Novo Nordisk. Wesley has worked across market access, patient marketing and HCP marketing and several product launches across the portfolio. He currently leads the Novo Nordisk Omnichannel Engagement team which helps create customer experiences that matter by bridging marketing technology with strategy to ensure timely, relevant and personalized messaging is delivered to our customers orchestrated across all the engagement channels.

Glenn Roginski is a highly accomplished pharma marketing leader with over 20 years' experience. His body of work includes media strategy and activation for dozens of blockbuster Rx brands including J&J's Remicade, Procrit, Invokana and Stelara, GSK's Avandia, Imitrex, Valtrex and Wellbutrin, and Pfizer's Celebrex, Chantix, Eliquis, Prevnar20 and Comirnaty, it's COVID-19 vaccine. He is a sought-out subject matter expert across media channels including programmatic, social, TV/video, audio, search, sports sponsorships and point-of-care media, for which has been an advocate for many years.

Glenn has been a speaker or panelist at DTC National, Digital Pharma East, Programmatic I/O, and various ANA and IAB conferences. He has been recognized with numerous awards including Pfizer's Premiere Award, Xpectives Health DTC Marketing Hall of Fame Award, NYC’s Boldest Digital Health Influencer Award, and J&J's prestigious James E. Burke Award.

He holds a MBA from Kenan-Flagler Business School of the University of North Carolina at Chapel Hill and a BA in Communications from Queens College, City University of New York. Glenn resides in New Jersey and in his spare time enjoys golf, bourbon collecting, hiking and spending time on the Jersey Shore.

Jo Ann Saitta is a Managing Director at EY where she leads large-scale business transformation growth for EY’s multibillion-dollar health and life sciences consulting practice 

across the Americas. She specializes in omnichannel customer experience, digital enablement, and commercial technology solutions. She has over 18 years of C-level strategy experience in the healthcare technology field, and she focuses on digital, data, and technology initiatives across the commercial lifecycle, partnering with sales, marketing, and medical teams. 

Previously, Jo Ann was the Global Chief Digital Officer for Omnicom Health Group Inc., delivering digital and data analytics solutions for the pharmaceutical industry. During her tenure, she launched the digital center of excellence, co-led the acquisition and integration of a complementary data analytics business, forged the first digital health and AI partnerships with big tech leaders, and brought multiple technology communications products to market.

She has a successful track record of launching business divisions from scratch, scaling companies, developing long-term strategic plans, leading business development and marketing plans, and optimizing/innovating business processes. Recognized as an industry thought leader, she has been named by Medical Marketing & Media (MM&M) as one of 16 women changing healthcare and she received their 2023 Pinnacle Award honoring executives making a significant impact in healthcare.

Dr. John Whyte is a physician and author with a unique combination of government and private sector work that provides him with an exceptional perspective on health care services, wellness, clinical trials, information technology, artificial intelligence and medical consumerism.

He is currently the Chief Medical Officer, WebMD.  In this role, Dr. Whyte leads efforts to develop and expand strategic partnerships that create meaningful change around important and timely health issues. He is an expert on the changing nature of search through his work in iterating digital platforms from simply providing content, to instead playing a pivotal role in connecting to care. He has been a leading voice when it comes to health topics, consistently being named as one of the top 20 influencers.

Prior to WebMD, Dr. Whyte served as the Director of Professional Affairs and Stakeholder Engagement at the Center for Drugs Evaluation and Research at the U.S.  Food and Drug Administration.  In this role, Dr. Whyte spearheaded numerous efforts to address diversity in drug development programs especially as it relates to necessary changes in clinical trial design.  This includes strategies around patient recruitment and acquisition, as well as the use of adaptive clinical trial design and master protocols.  Dr. Whyte also helped provide regulatory insight into the potential uses of real-world evidence in regulatory decisions, especially around patient-focused drug development. Dr. Whyte led a research agenda around drug safety issues, including prescription and over-the-counter products.

Prior to this, Dr. Whyte worked for nearly a decade as the Chief Medical Expert and Vice President, Health and Medical Education at Discovery Channel. Dr. Whyte developed, designed and delivered educational programming that appealed to both a medical and lay audience.  He provided strategic direction, aligning medical and public health interests, viewer demands and corporate funding opportunities. His shows run numerous awards, including Tellys and CINE Golden Eagle.

Dr. Whyte also served in numerous leadership roles at the Centers for Medicare & Medicaid Services.  While there, he formalized the process by which the Medicare program determines coverage decisions, including the criteria meant by “medically necessary and reasonable.” He helped determine, evaluate and implement the national Medicare coverage policies on multiple products and services.  He also oversaw an ongoing analysis of innovative treatment patterns and activities that improve health care outcomes. He is a recognized expert on various payment policies and models.

 
Dr. Whyte is the author of five best-selling books.  He writes extensively in the medical and lay press. He is board-certified in internal medicine and continues to see patients. 

Jorge Daboub is Executive Vice President of Client Partnerships for TelevisaUnivision Communications, Inc., the leading media company serving Hispanic America, with expertise in marketing to the U.S. Hispanic consumer and healthcare. Daboub leads the healthcare-pharma category and his team of experts who consult with senior marketing and C-Suite executives to help them understand and harness the power of the U.S. Hispanic patient. His areas of expertise encompass brand building, strategic planning, consumer insights, marketing, patient storytelling, and advanced advertising solutions. 

Daboub has previously served as an Advisory Board Member of UCI’s Center for Global Leadership at the Paul Merage School of Business; USC’s Annenberg Norman Lear Center Hollywood, Health, and Society program; Board of Directors member of the Consumer Health Products Association; Advisory Board Member of the NCLR/CSULB Center for Latino Community Health Evaluation and Leadership Training; and also served on numerous organizations including the American Diabetes’ “Latino Diabetes Action Council” (LDAC); Merrill Lynch’s Hispanic Advisory Council;  Board of Directors of the Forsyth Health Foundation; and Board of Trustees of the Pan American Health and Education Foundation (PAHEF). In 2010, Daboub launched Univision’s health platform, Salud es Vida, in partnership with academic health centers,  non-profit organizations, and the Office of Minority Health/DHHS.

Jennifer Glynn is a tenured marketing professional with 20 years of marketing experience in stroke and stroke recovery. Jennifer joined Kandu Health just ahead of its incorporation in 2021 and has shepherded its messaging, communication, and branding efforts in her role as Vice President of Marketing.

Based in the Bay Area, Jennifer is passionate about the patient and care partner experience after becoming a care partner for her father as he navigated his diagnosis and progression of Parkinson's disease. She loves storytelling and shining a light on stroke survivors, their care partners, and the lived patient experience.

Madeleine Konig is the National Vice President for Patient Solutions at the American Heart Association (AHA), overseeing strategy and programmatic development to meet the informational, practical and emotional support needs of patients across their care journey. In this role, she works to create a comprehensive, coordinated, and inclusive patient journey across the care continuum, so that all patients may survive and thrive regardless of their clinical diagnosis. 

Madeleine previously served as the Director of the Value in Healthcare Initiative – Transforming Cardiovascular Care, a collaboration of the American Heart Association and Duke-Margolis Center for Health Policy that brought together representatives from across the healthcare ecosystem to make recommendations for the application of value-base models to cardiovascular care.  

Madeleine has been with AHA for over 13 years, during which she has also facilitated the development of AHA’s Presidential Advisory on Rural Health as a Call to Action for AHA and other stakeholders to make rural populations a priority in programming, research, and policy, as well as a Senior Policy Analyst in the AHA’s Office of Policy Research and Translation where she led the Association’s quality, value, and access policy portfolios including coverage, payment and delivery system reform, and drug and pharmacy issues.  Before joining the association, Madeleine held roles at Aetna, the Office of the National Coordinator for Health Information Technology, Avalere Health, and AcademyHealth. 

Madeleine holds an MPH in Health Policy and Management from the University of Michigan and a BA, with distinction, from the University of Pennsylvania. 

Kelly Cunha Pokorny, MBA, is a strategic brand and digital marketing professional with over 25 years of experience. Prior to joining AHA in 2022, Kelly held numerous strategic roles at a leading NCI-Comprehensive Cancer Center and a national entrepreneurial orthopedic ambulatory surgery center network. 

Frank has been working in media for 25+ years, with experience in Planning/Strategy/POC investment, having worked within Financial, Credit Card, Retail, CPG and Rx categories. Over the last 15 years he has focused his time servicing the Pharma industry, having worked across Pfizer, Gilead, AstraZeneca and most recently Sanofi portfolio of products.

Brett Barker graduated from the University of Iowa College of Pharmacy in 2008. He currently serves as the Vice President of Operations for NuCara Management Group and oversees compliance and operations of 34 pharmacies. Brett served on the Iowa Board of Pharmacy from 2017-2021, most recently as Board Chair. Brett is part of the team at the Iowa Pharmacy Association in a part-time role as the Senior Policy Advisor. Brett is active in his community and began serving on the Nevada City Council in 2010 before being elected Mayor in 2017.

Paul Zvaleny is currently the Director of Pharmacy Operations for Giant Food. Paul is a registered pharmacist in the State of Maryland and received his pharmacy degree from the University of Pittsburgh in 1998. Paul started his career with Giant in May of 1998 as a pharmacist and was promoted to pharmacy manager and then later became a Regional Pharmacy Manager and is now the Director of Pharmacy Operation for Giant Food.

Paul oversees all pharmacy operations and has P&L responsibility for the pharmacy. Paul manages strategic initiatives and program development for all pharmacy operations including marketing, compliance, clinical, business growth, community involvement and awareness for Giant Food. Paul is passionate about pharmacy and has been working diligently over the years to increase access to quality healthcare for his patients and communities and addressing healthcare equity. Realizing that pharmacists are the most trusted and accessible healthcare professionals, pharmacists and pharmacies are perfectly positioned to make positive outcomes in health to the communities in which we serve.

Originally from Pittsburgh, Paul has worked in many different pharmacy settings gaining experience in, mail order pharmacy, institutional pharmacy, long term care pharmacy, and retail pharmacy.

Paul lives in Gambrills, Maryland with his wife Jennifer and two children, Tyler (16) and Sydney (14). When Paul is not working, he enjoys spending time with his family and friends by boating, relaxing, and having fun.

Dr. Eagle graduated from the University of Virginia School of Medicine in 1993.  He then completed internal medicine residency and hematology oncology fellowship at the University of Florida.  Dr. Eagle began private practice oncology in the Lake Norman region of North Carolina in 2000.  He then joined New York Cancer & Blood Specialists in 2021 serving as Chair of Legislative Affairs and Patient Advocacy.

Dr. Eagle is a former President of the Community Oncology Alliance and currently Chairs the COA Nominating Committee. He formerly managed the Practice and Policy section for the journal Oncology. Dr. Eagle has served as the Oncology Representative to the Carrier Advisory Committee in the state of North Carolina.  Dr. Eagle has published numerous articles on oncology health care policy and cost of care.  He has participated in two Capitol Hill briefings for oncology health policy.  Dr. Eagle has twice served as an invited guest to The Oncology Show on the Doctors Radio Channel on Sirius XM.

Dr. Eagle currently is Vice-President of the newly formed American Independent Medical Practice Association.  He chairs OneCouncil for OneOncology and leads OneOncology’s Advocacy Committee.  He serves as a Vice President and Policy Committee member for the Empire State Hematology Oncology Society.  He is currently the Secretary of the Suffolk County Medical Society and Delegate to the Medical Society of New York’s House of Delegates.

Dr. Tracy Norfleet is an accomplished Board Certified Internal Medicine Physician, Obesity Specialist, Physician Leader, and the visionary behind Pink Agate, LLC and Weight LiberationTM. She is a dynamic thought leader with a Master of Business Administration. As the founder and CEO of these ventures, Dr. Tracy Norfleet specializes in personal health coaching and consulting, channeling a passion for transformative wellness solutions.

As a Regional Physician Leader at BJC Medical Group since 2015, Dr. Norfleet has played a pivotal role in building a high-performing medical group, advising the organization's president and senior leadership team. Recognized as the 2018 BJC Physician of the Year, Dr. Norfleet has brought transformative leadership, implementing a structured physician hierarchy and overseeing site leaders and committees.

In addition to a thriving medical career, Dr. Tracy Norfleet is a personal health coach and consultant, reflecting a commitment to addressing holistic health challenges. A contributing writer for health articles on GoodRx, Dr. Tracy shares expertise to a broader audience.

Dr. Norfleet is a sought-after speaker, having participated in events like the "Can We Talk? Colon Cancer Screening and Care'' Virtual Town Hall, the "Empower Our Families: Maternal Mental Health" initiative and Edwards LifeSciences “Heart Health” Series. She shares her expertise on the Michmash Podcast and the "Heart-to-Heart Conversations" Podcast, along with engaging in live videos.

Beyond her clinical and entrepreneurial endeavors, Dr. Norfleet actively contributes to community health initiatives. She serves as an advisor on the ACO Board of Managers, and participates in various community-based partnerships, such as the Program for Elimination of Cancer Disparities Colorectal Cancer Community Partnership. Dr.
Norfleet is also a proud member of the first Greek-letter organization established by African American college-educated women, Alpha Kappa Alpha, Incorporated®, and exemplifies their commitment to service to all mankind. This commitment extends beyond her professional roles, showcasing a dedication to both healthcare excellence and community service.

In addition to her professional commitments, she is an esteemed member of several prestigious organizations, including the American College of Physicians, the Obesity Medicine Association, the Association of Lifestyle Medicine, the National Medical Association, the Mound City Medical Forum, Physician Women in Leadership, and the American Association of Physician Leaders.

Dr. Tracy Norfleet traces her journey back to Beau Chene High School, where she graduated as the salutatorian in 1994, reflecting her commitment to academic excellence. During her high school years, she was not only a dedicated student but also an accomplished athlete, excelling in basketball and softball, earning numerous awards for her outstanding performance on the field. Recognized by her peers for her leadership qualities, she served as both the class vice president and prom queen. Dr. Norfleet's impact extended beyond traditional roles as she made history by becoming the first black football homecoming queen, a testament to her trailblazing spirit and commitment to breaking barriers. These formative experiences in high school laid the foundation for her multifaceted approach to life, blending academic achievement, athletic prowess, and a passion for leadership.

Dr. Norfleet holds degrees from Xavier University of Louisiana (Bachelor of Science, Summa Cum Laude, 1998), LSU Medical School (Doctor of Medicine, 2002), LSU Internal Medicine Residency (Internal Medicine, 2005) and Webster University (MBA, 2021). With certifications in Internal Medicine, Obesity Medicine,Dr. Tracy Norfleet is a multifaceted healthcare leader, dedicated to enhancing patient care, fostering wellness, and driving positive change in the healthcare landscape.

Dr. Norfleet not only excels in the medical domain but also stands as a beacon of inspiration in health coaching, consulting, and entrepreneurial endeavors, contributing significantly to the well-being of individuals and communities alike.

Outside the professional realm, Dr. Norfleet enjoys reading, dancing, relaxing, traveling, attending concerts, and spending quality time with her friends and family. Her multifaceted approach to life reflects a commitment to both professional excellence and personal fulfillment.

Jacob leads CMI Media Group’s Point of Purchase Department, with a focus on in-store and online commerce marketing and brand strategies. In this role he oversees the brand’s digital online presence with established partnerships with leaders in the industry including Amazon, Walmart, Target, and more.Jacob has a proven track record of over 10 years of transforming traditional brick-and-mortar stores into digital shopping experiences building full scale marketing programs and teams. He brings experience in retail commerce, search, display, affiliate, OOH, and social marketing, understanding cross-channel tactics to make any Ecommerce program successful.

Linda Ruschau is the Chief Client Officer at PatientPoint, the trusted market leader of patient and physician engagement solutions at the point of care. Linda leads the national client sales and service teams to collaborate with healthcare brand partners to impact that magic moment when patients and physicians come together for treatment discussions. She brings over 30 years of experience in marketing across pharmaceutical, OTC and CPG brands. Her immersion and passion for the Point of Care channel is evident, as what fuels her energy is speaking with clients and agency partners and helping them problem-solve.

As one of PatientPoint’s first employees, Ruschau helped the organization pioneer the concept of aperture marketing—reaching the right patient at the right time with the right third-party influencer. While products have certainly evolved, the concept of developing solutions that continue to change patient behaviors and outcomes in exam rooms, waiting rooms and clinical areas is still driving success for brands today.

Andrew Schultz is a healthcare marketing, product and content executive with a passion for creating a better way to deliver personalized healthcare across the entire care continuum. As Chief Product & Strategy Officer, Andrew is responsible for unifying and elevating the collective product, brand and content vision of PatientPoint. In this role, Andrew leads integrated product, marketing and content teams to deliver breakthrough solutions that positively impact the care experience for patients and providers. Andrew brings a unique understanding of systems thinking, design-led innovation and global marketing strategy to PatientPoint.

Most recently, Andrew served as Group Vice President of Global Commercial Marketing for AmerisourceBergen, a global pharmaceutical services company, where he played an instrumental role in architecting and scaling global marketing, brand and customer experience practices. Andrew previously held a variety of strategy and creative leadership positions within large agency networks and boutique digital consultancies.

 Mike Wysong currently serves as the Chief Executive Officer for CARE Pharmacies. During his tenure, CARE Pharmacies has experienced record growth culminating in being named a “Hot100” retailer multiple times by the National Retail Federation. Having grown to more than 130 locations in 23 states, CARE Pharmacies is now considered the 15th largest drug chain in North America.

Mike also serves as the Chairman of the National Association of Chain Drug Stores and has been honored as one of the top executive leaders influencing Specialty Pharmacy. In 2021, CARE Pharmacies was recognized as the Regional Drug Chain of the Year and has been one of the fastest growing drug chains in the country during his tenure.

Mike has more than 30 years of experience in the healthcare and pharmaceutical industries, having held leadership positions for companies like Cardinal Health, Amerisource Bergen, and Baxter Healthcare. Mike is also a graduate of the Virginia Military Institute.

Beth Zemkoski is the Director of Payer Marketing at Alcon, where she has worked in healthcare for over 20 years. Her recent work involves launching acquired drugs related to payer value negotiations, field access execution, and leading the strategy for patient focused solutions that help patients, caregivers, and healthcare professionals with their needs and challenges.

Elizabeth Harness Richardson is founder and principal of Mog & Springer Communications, an independently owned, strategic communications consultancy for early-stage pharmaceutical, biotechnology, and medical device companies across multiple therapeutic areas.

The practice works with clients to make their often complex and cutting-edge science accessible to broader audiences and key stakeholders.

Elizabeth’s work in journalism, global corporate communications, and media relations spans more than 20 years. She specializes in strategy development, crisis communications and management, executive coaching, and preparation, problem-solving, risk and corporate brand reputation management. Elizabeth has worked in the pharmaceutical and medical device industry as a global communications executive for Alcon, a Novartis Company and the eye health company, Bausch + Lomb.

Prior to working in strategic communications, she was a medical journalist for Nexstar Broadcasting (CBS) and member of the American Association for Health Care Journalists, specializing in evidence-based reporting. Early in her career she held roles in broadcast journalism and health care public relations. Elizabeth’s work in journalism and strategic communications has been recognized by the Associated Press, NYS Broadcaster’s Association, Emmy Awards and Telly Awards. 

Elizabeth is a stroke survivor, having had an ischemic thalamic stroke in 2019. In her mid-40s at the time, she had no family history nor other risk factors for stroke. She is an advocate for stroke awareness, understanding the stigmas surrounding stroke recovery and improving stroke aftercare for better outcomes.

As Director of Consumer Digital Solutions, Nicholas Kreifels leads strategy and go-to-market operations to bring new consumer-facing innovations to market for Phreesia’s Life Sciences department. He leverages more than 10 years of experience in healthcare consulting and mergers and acquisitions to identify and execute opportunities that drive value for consumers, providers and life sciences companies.

Nicholas has a strong background in healthcare strategy, finance and innovation, having previously worked at Deloitte, venture capital firm Healthbox and several healthcare startups and private equity firms. He holds an MBA from the Kellogg School of Management at Northwestern University, where he focused on strategy, finance and healthcare. He is passionate about transforming the healthcare industry through technology, collaboration and customer-centricity. 

Larry Dobrow is MM+M's editorial director, a role in which he coordinates the brand's news and feature content. During his tenure with the publication, he has reported on and written about topics ranging from the evolving health-media landscape to healthcare marketing policy to clinical trial access. He has also led MM+M's coverage of SXSW and other health-tech events.

Prior to arriving at MM+M, Dobrow covered marketing and media for 15 years at publications including Advertising Age, Mediapost and PRWeek. He has also written about sports (for CBSSports.com and Maxim) and entertainment (for American Way, Premiere and Blender). He is the author of four children's books and lives with his wife and two sons in Northern New Jersey.

Elizabeth Harness Richardson is founder and principal of Mog & Springer Communications, an independently owned, strategic communications consultancy for early-stage pharmaceutical, biotechnology, and medical device companies across multiple therapeutic areas.

The practice works with clients to make their often complex and cutting-edge science accessible to broader audiences and key stakeholders.

Elizabeth’s work in journalism, global corporate communications, and media relations spans more than 20 years. She specializes in strategy development, crisis communications and management, executive coaching, and preparation, problem-solving, risk and corporate brand reputation management. Elizabeth has worked in the pharmaceutical and medical device industry as a global communications executive for Alcon, a Novartis Company and the eye health company, Bausch + Lomb.

Prior to working in strategic communications, she was a medical journalist for Nexstar Broadcasting (CBS) and member of the American Association for Health Care Journalists, specializing in evidence-based reporting. Early in her career she held roles in broadcast journalism and health care public relations. Elizabeth’s work in journalism and strategic communications has been recognized by the Associated Press, NYS Broadcaster’s Association, Emmy Awards and Telly Awards. 

Elizabeth is a stroke survivor, having had an ischemic thalamic stroke in 2019. In her mid-40s at the time, she had no family history nor other risk factors for stroke. She is an advocate for stroke awareness, understanding the stigmas surrounding stroke recovery and improving stroke aftercare for better outcomes.

Accomplished strategic commercialization expert with over 34 years of demonstrated successful leadership and in-depth experience from advance product commercial launch planning to brand growth and life-cycle planning across specialty medicines, pharmaceuticals, and vaccine markets. Key responsibilities included new product launch planning including patient journey mapping and channel model and distribution strategy, payer and brand marketing, sales and national accounts, direct to patient, consumer and HCPs programs through the pharmacy channel, evaluation and selection of the network of specialty pharmacies and performance metrics, customer access to specialty medicines under limited distribution strategies, bona fide fee service contract programs,  channel vendor management, contract development and pricing strategy, REMS ETASU Programs, 340B Drug Pricing Program, product acquisitions and divestments, product life cycle management, external clinical product supply sourcing, and reverse product logistics and policies for both product returns and recalls.

Kirsten Carroll has made stroke care and recovery her life’s work. Now in her 25th year in this space, Kirsten grew her career through successive leadership roles in marketing, product management, corporate development and strategy before taking the helm as CEO of Kandu Health.

Kirsten co-founded Kandu Health with the mission of improving the quality of life for people affected by stroke. Kirsten is based in San Francisco, where she and her husband are raising two daughters and are fully immersed in the life of an urban family. She holds a BSc degree in Biomedical Engineering from Yale University and Masters Degrees in Business and Public Health from The University of California at Berkeley.

Yesenia Bautista leads several DTC/HCP integrated brands at Publicis Health Media, working in conjunction with a talented and dedicated team.  She is a 15-year agency veteran with focus on Point of Care, across an array of categories including pharmaceutical, consumer product goods and OTC products.  Yesenia has extensive experience across several health conditions including high cholesterol, heart failure, migraine, osteoporosis, cancer, and inflammatory diseases. 

She is passionate about educating and empowering people with patient centric support on their conditions to achieve better health outcomes. 

Yesenia believes patients need to be informed on their health conditions and treatment options, and POC is a key pillar in each patient journey. Additionally, Yesenia has garnered experience on the Healthcare creative agency side as well as HCP media directly within the POC channel.  Most recently, Yesenia is driving DE&I into every campaign looking to engage diverse populations at the most granular level.  She has presented and spoken at DTC National and DPE on the importance of reaching diverse patients in healthcare.

Yesenia is a proud member of the Point of Care Marketing Association, where she serves as a core industry voice in helping shape the future of Point of Care marketing. In 2022, Yesenia was recipient of the Xpectives Health Agency Vanguard Award for her work in Point of Care.

Christy Tetterton is the Chief Strategy and Marketing Officer at Physician’s Weekly. With over 20 years of experience in the healthcare media on both the HCP and Consumer side, she has spent her career developing, selling, and marketing content products to constantly improve how healthcare information is consumed. Christy earned her degree from Rutgers University and CORe Certificate through Harvard Business School Online. She is a member of the Healthcare Businesswomen’s’ Association.

Joe has more than 25 years of Pharmaceutical Arena experience. Beginning the journey with Eli Lilly as a diabetes specialist, to multiple years and roles with WebMD/Medscape in Medical Education, REMS and NPP.  Joe was one of the original sales leaders tasked with building the Everyday Health Professional business and he is currently Senior Vice President of Sales at Populus Health Technologies.

Cristina A Torricella Armstrong is a passionate linguaphile and distinguished marketer known for her exceptional skills in connecting brands with niche audiences through data-driven, creative narratives and high-performing content strategies.

Her unique strategic approach is a blend of 20+ years of diverse professional experience in audience engagement across live and digital contexts and a rigorous academic background. She holds multiple bachelor's degrees and a master's in persuasive rhetoric and public discourse from UC Berkeley and NYU. Cristina integrates insights from popular culture, social psychology, and identity studies to create informed narratives that elegantly navigate sensitive audiences and contexts. Enhancing her expertise, Cristina holds professional certifications in UX Design and Storytelling and Digital Marketing Strategy.

Over her career, Cristina has leveraged communications and interview skills to collaborate with some of the most influential people worldwide, including Fortune 10 CXOs, heads of state, royalty, Nobel laureates, celebrities, and global thought leaders. Previous roles include Narrative Architect and Senior Manager of Content Strategy for Global Experiential Marketing at LinkedIn and Director of Content & Special Events at the Berggruen Institute international think tank.

Cristina is a skilled public speaker and a dedicated advocate for victims' rights. As a proud Cuban-American, her background imbues her storytelling with a profound regard for the intricate personal journeys and histories inside every person.

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